Colour Me Branded: Avoiding Risk & Unlocking Opportunity in the AI Space

At Myaree Ceramics, we've always believed that staying relevant means staying curious.

As a business built on more than four decades of serving the design and construction industry, we're committed to bringing our clients conversations that help them prepare for what's next—not just in design, but in business.

This week we welcomed our clients to an AI Masterclass presented by Evan Dela-Grammaticas, Partner & Senior Strategist at Bonfire, and Braden Loader, Business Director at The Marketing Room.

The session explored how artificial intelligence is changing the way customers discover, evaluate and ultimately choose businesses.

Some of the insights that really stood out were:

• Around 40% of people now begin their search using AI platforms such as ChatGPT, Google AI Mode or Claude.
• Around 60% never visit a company's website.
• Of those who go on to contact a business, around 95% choose one that was recommended during that AI conversation.

If these trends continue, they represent a significant shift in how businesses build visibility, trust and competitive advantage.

At Myaree Ceramics, we see education as an important part of the value we offer our clients. Whether we're exploring emerging design trends, sustainability, new materials or technologies like AI, our goal is to create opportunities for our community to learn, connect and stay ahead of change.

A sincere thank you to Evan and Braden for delivering such an insightful and practical session, and to 1982 Cafe + Coffee for keeping everyone well caffeinated throughout the morning.

We're excited to continue bringing conversations like this to our design community.